Promotion of Agricultural Products: Info Days 2024

Join the Info Day and get valuable insights on the Promotion of Agricultural Products funding opportunity and application process. The event will take place in hybrid format on 31 January, from 13:30 to 17:00 and on 1 February, from 8:30 to 14:00. 

Following the recently adopted 2024 Promotion of Agricultural Products Work Programme, the European Commission will allocate €185.9 million to fund promotion activities for sustainable and high-quality EU-grown agri-food products in the EU and worldwide.  

The amounts available for campaigns selected in 2024 are split between promotion in the EU internal market (€81.3 million) and in third countries (€85.1 million). So-called SIMPLE programmes can be submitted by one or more organisations from the same EU country. MULTI programmes come from at least two national organisations from at least two Member States, or from one or more European organisations.